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Blue Apron

Blue Apron is the leading home-cooking kit in the country, encouraging customers to enjoy the art of cooking while trying new recipes.

Working closely with their illustrator in New York, we launched Kids Cooking Camp, a summertime campaign aimed at making family cooking fun. With prizes and activities, children would learn more about basic cooking skills and where their food comes from.

I also designed various internal collateral for current employees and informational recruiting materials for potential new employees.

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