Evolving and refining brands for fashion, beauty, lifestyle, and technology clients.
Fitbit is a global leader in wearable technology.
Subtle visual improvements were implemented with each new product launch to help elevate the consumer experience, provide consistent brand touch points, and drive sales.
I’ve helped launch nine products internationally, designing product and feature pages and seasonal campaigns.
All projects in collaboration with the Fitbit team in San Francisco, CA.
Role: Art Direction & Visual Design