Evolving and refining brands for fashion, beauty, lifestyle, and technology clients.
Cuyana is a women's apparel and accessories brand based on the philosophy of fewer, better things.
We refreshed the photography and completely overhauled the website to provide an elevated, brand aligned ecommerce experience. Every consumer touchpoint – from email marketing to product packaging – was reimagined with a feminine, Californian ease.
All projects in collaboration with the Cuyana team in San Francisco, CA.
Role: Art Direction, Visual Design, and Creative Team Lead